Purchase confirmations
Confirm that an order was recorded and share the details the person needs to review.
Transactional email
Transactional emails for the moments that matter
A purchase confirmation, login code, or important notification should not get lost along the way. With Destinatarium, you can integrate transactional email into your product and follow what happens with every send.
From an application just getting started to a product that keeps growing.
One event, one message, one clear journey
Your productgenerates an event
Destinatariumprocesses the send
Status availableto review in the dashboard
A straightforward definition
What is a transactional email?
A transactional email is a message sent as a consequence of a user action or an event related to their account or a service. Its purpose is to deliver specific information the person needs: confirming an operation, regaining access, or receiving an important update.
Unlike promotional email, it is not normally part of a marketing campaign. An email being triggered automatically does not make it transactional by itself: its content and purpose matter.
Not every email tells a long story. Some simply need to arrive at the right moment.
Messages people expect
Examples of transactional emails
Password resets
Send a link or instructions so someone can regain access to their account.
Verification codes
Deliver one-time codes used to confirm an action or sign in.
Receipts and confirmations
Share a record of a completed payment or transaction.
Account updates
Notify people about relevant changes, such as a password change or security update.
Service notifications
Communicate important product events when the content is operational rather than promotional.
Two different purposes
Transactional email and email marketing: what is the difference?
Both arrive by email, but they serve different needs.
| Aspect | Transactional email | Email marketing |
|---|---|---|
| Reason | A specific action or event | A campaign or commercial communication |
| Content | Operational or account information | Promotions, news, and offers |
| Recipient | The person connected to the event | An audience or contact segment |
| Example | Resetting a password | Announcing a discount |
Destinatarium focuses on transactional email: the messages that accompany important actions in your product. The legal classification of each message also depends on its content and the applicable rules.
From event to send
How to send transactional email with Destinatarium
Your product generates the event. Destinatarium handles the send and helps you check its status.
Read the API documentation- 01
Create your account
Get started with Destinatarium and open your workspace.
- 02
Set up and verify your domain
Add the domain you will send from and complete the DNS records shown by the platform.
- 03
Integrate sending into your product
Generate an API key, connect your application through the REST API, and define when each message should be sent.
- 04
Check the status of your emails
Review the history and available status of each send in the dashboard whenever you need more context.
Destinatarium
A clearer journey for your important emails
An API designed for straightforward integration
Connect transactional email to your application events with an HTTPS request, without building the entire sending infrastructure yourself.
Visibility into every send
Review message history and available statuses in one place to better understand what happened after sending.
Start at your own pace
Try Destinatarium on the free plan and compare current plans when your product volume grows.
Built for products, not only developers
Sending is integrated through code, but understanding the journey of your emails should not require specialist knowledge.
Before you press send
Best practices for transactional email
Authenticate your domain. Configure SPF, DKIM, and DMARC according to the platform guidance and your domain policies.
Use recognizable senders. Help people identify who is writing to them.
Make every message useful. Get straight to the purpose of the email and avoid mixing operational information with unnecessary promotions.
Take care with links and content. Use legitimate, clear, and secure destinations.
Review sending statuses. A message accepted for processing is not necessarily one delivered to the inbox.
Direct answers
Frequently asked questions about transactional email
What is a transactional email?
It is an email generated by a specific action or event, such as confirming a purchase, verifying an account, or resetting a password.
What is the difference between transactional email and email marketing?
Transactional email delivers information related to an operation or service; marketing email promotes products, content, or offers. Purpose and content determine the distinction.
Can I send transactional emails from my application?
Yes. You can connect your application to Destinatarium through its REST API and trigger sends when events defined by your product occur.
Do I need to verify my domain before sending email?
Yes. Destinatarium requires you to configure and verify the domain in your sender address. This helps establish an authenticated sender identity, although it does not guarantee inbox placement.
What kinds of email can I send with Destinatarium?
Transactional messages such as confirmations, account notifications, and access recovery emails, subject to the service's acceptable use policies.
Does Destinatarium offer a free plan?
Yes. Destinatarium offers a free plan. Check the pricing section for its current limits and conditions.
The next step
Your emails have a destination. We help with the journey.
Every confirmation, login, and important notification is part of your users' experience. Start sending transactional email with Destinatarium.